Post by account_disabled on Dec 24, 2023 9:41:37 GMT
Third bad practice: me, me and… me The message continues with “ Before telling you about me , what do you think about visiting my firm ’s website as well as the publications on my page”. Wow! Here, I must say that it's huge: the salesperson who contacts you to tell you about him, his offer, his publications! It's not even social selling anymore, it's at the level of basic BtoB sales techniques. The basis of the basics of BtoB sales is to focus on the needs of your customers, not on yourself and your offer. And yet this person has a sales career spanning several years! and highlights its expertise in BtoB sales techniques.
Profile credibility: alignment! I recognize that by using LinkedIn every day and after 150 training Email Data courses or conferences per year for 6 years now, I am probably very demanding about what I expect from LinkedIn profiles. However, I think that a profile must be credible and that to be credible it must be “aligned” with the profile it represents. What I mean by this is that if a profile does not show/demonstrate what it says, it is not credible. The profile of a graphic designer or web designer who does not provide any link to his or her work does not inspire confidence in me; the “communicator” profile must be “communicative”; just as the marketer must “market” his profile.
I spoke about it a few months ago in a workshop with marketers from CMIT and we all agreed that it would be more difficult to explain that we can market a brand if we cannot already market it. His profile. In this case, with a “BtoB sales specialist” who does not respect the fundamentals and a “social selling expert on LinkedIn” who has a 0% social selling approach, I had little of badness. Wow! Here, I must say that it's huge: the salesperson who contacts you to tell you about him, his offer, his publications! It's not even social selling anymore, it's at the level of basic BtoB sales techniques.
Profile credibility: alignment! I recognize that by using LinkedIn every day and after 150 training Email Data courses or conferences per year for 6 years now, I am probably very demanding about what I expect from LinkedIn profiles. However, I think that a profile must be credible and that to be credible it must be “aligned” with the profile it represents. What I mean by this is that if a profile does not show/demonstrate what it says, it is not credible. The profile of a graphic designer or web designer who does not provide any link to his or her work does not inspire confidence in me; the “communicator” profile must be “communicative”; just as the marketer must “market” his profile.
I spoke about it a few months ago in a workshop with marketers from CMIT and we all agreed that it would be more difficult to explain that we can market a brand if we cannot already market it. His profile. In this case, with a “BtoB sales specialist” who does not respect the fundamentals and a “social selling expert on LinkedIn” who has a 0% social selling approach, I had little of badness. Wow! Here, I must say that it's huge: the salesperson who contacts you to tell you about him, his offer, his publications! It's not even social selling anymore, it's at the level of basic BtoB sales techniques.