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Post by account_disabled on Oct 25, 2023 7:52:45 GMT
Using systems supporting marketing automation, it is performed automatically in real time - thanks to this, it is based on current information about the customer. It allows you to check, for example, the number of opened e-mail messages, how often the user clicks on notifications or goes through subsequent stages of the funnel. Dynamic messages are adapted on this basis. They ensure that the consumer receives the offer he or she needs at a given moment and through the channel through which he or she most wants to communicate. In addition to data analyses, the systems enable automated integration of Deep Data with the most famous online sales platforms -Magento, WooCommerce or PrestaShop, and additionally provide phone number list behavioral and transactional information. Another advantage of a marketing automation system is its ability to distinguish anonymous from identified contacts . Thanks to this, it only asks for contact details from users who have not been found in the database. Such flexible forms of generating leads mean that more leads can be generated from anonymous website traffic in a much simpler and faster way. Marketing automation vs. increase in sales Marketing automation thanks to accurate analytics helps to even better tailor messages to recipients, focusing on the most valuable leads. Another advantage is displaying advertising content with products that a potential customer is interested in when he needs them.
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