Post by ivykhan885 on Mar 7, 2024 6:36:54 GMT
One of the cornerstones of performance marketing is making sure that everyone you send a message to actually wants to receive it. Solutions such as double opt-in allow you to obtain a further confirmation step, increasing the average quality of the contacts collected and taking a step forward in building a perfect database. Build your database now with qualified contacts interested in your products, discover the Ediscom database building! For info click here ! Single opt-in and double opt-in for lead registration Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! The acquisition technique that we mentioned in the introduction, the double opt-in , is applied when signing up a contact for services such as a newsletter, a competition, or online lessons. This is an additional step present whenever data is entered, to confirm their reliability and their value in building a database. The double opt-in is to be considered an additional step to the single opt-in , not mandatory but recommended for a series of primary reasons. Single opt-in and double opt-in, simply explained To better understand how double opt-in works , let's first demonstrate with a practical example what is meant by single opt-in . In a single opt-in registration procedure , the user who enters their data completes the process at the exact moment they press the confirmation button. Registration in this case is immediate , and there is no subsequent validation of the data.
This last step is in fact the key feature that distinguishes double opt-in from its counterpart. By taking advantage of the subsequent validation step, by sending a confirmation email to the address entered in the form, it will be possible to ensure that the previously registered contact is 100% reliable . Only after this second confirmation will the user be added to the list of registered contacts. What does permission marketing have to do with it? Using a double opt-in signup process is part of a larger promotional communications approach known as permission marketing . Seth Godin, creator of this concept, defines the first objective of permission marketing as obtaining from the consumer, through explicit feedback, permission to communicate with him Australia Telegram Number Data Another advantage of this approach, in theory, is to increase the effectiveness of the advertising action , due to greater attention during the entire process. “ Turning strangers into friends and friends into customers ”, this is the philosophy behind permission marketing . Solutions such as double opt-in fully embrace this philosophy by seeking, even at the cost of being redundant or unnecessarily complicated, some form of complicity on the other side of the screen. With this approach, quality is preferred to quantity , laying the foundations for building a stable and long-lasting relationship between the customer and the company. The advantages of both solutions Although quality is generally preferable to quantity when it comes to digital marketing.
, each of the two acquisition techniques has a series of well-defined advantages and disadvantages . Signing up via single opt-in is preferable in a strategy that aims to collect a large amount of contacts in a short time. The absence of barriers to entry (beyond filling out and sending the form) makes the process almost automatic and immediate, making life easier for both the user and the data collector. Among the most obvious disadvantages of single opt-in is the lower average quality of the registered email addresses. Among the most frequent negative cases you can necessarily find false email addresses (used for example to avoid receiving spam), addresses of uninterested users or non-existent addresses, born from a typing error . The double opt-in , as we have already pointed out, favors quality data collection, to the detriment of the speed and fluidity of the process. The advantages of this approach are numerous: the initial elimination of fake contacts, greater protection from spam addresses, a decrease in the email bounce rate and, given the greater effort required, greater proactiveness on the part of users.
This last step is in fact the key feature that distinguishes double opt-in from its counterpart. By taking advantage of the subsequent validation step, by sending a confirmation email to the address entered in the form, it will be possible to ensure that the previously registered contact is 100% reliable . Only after this second confirmation will the user be added to the list of registered contacts. What does permission marketing have to do with it? Using a double opt-in signup process is part of a larger promotional communications approach known as permission marketing . Seth Godin, creator of this concept, defines the first objective of permission marketing as obtaining from the consumer, through explicit feedback, permission to communicate with him Australia Telegram Number Data Another advantage of this approach, in theory, is to increase the effectiveness of the advertising action , due to greater attention during the entire process. “ Turning strangers into friends and friends into customers ”, this is the philosophy behind permission marketing . Solutions such as double opt-in fully embrace this philosophy by seeking, even at the cost of being redundant or unnecessarily complicated, some form of complicity on the other side of the screen. With this approach, quality is preferred to quantity , laying the foundations for building a stable and long-lasting relationship between the customer and the company. The advantages of both solutions Although quality is generally preferable to quantity when it comes to digital marketing.
, each of the two acquisition techniques has a series of well-defined advantages and disadvantages . Signing up via single opt-in is preferable in a strategy that aims to collect a large amount of contacts in a short time. The absence of barriers to entry (beyond filling out and sending the form) makes the process almost automatic and immediate, making life easier for both the user and the data collector. Among the most obvious disadvantages of single opt-in is the lower average quality of the registered email addresses. Among the most frequent negative cases you can necessarily find false email addresses (used for example to avoid receiving spam), addresses of uninterested users or non-existent addresses, born from a typing error . The double opt-in , as we have already pointed out, favors quality data collection, to the detriment of the speed and fluidity of the process. The advantages of this approach are numerous: the initial elimination of fake contacts, greater protection from spam addresses, a decrease in the email bounce rate and, given the greater effort required, greater proactiveness on the part of users.